Supa
Supa — Data & AI Services, Malaysia. Founded 2014. Data labeling, annotation and RLHF services for AI/ML training, now integrated into TDCX Group's AI-enablement subsidiary Chemin.
| Headquarters | Kuala Lumpur, Malaysia |
|---|---|
| Founded | 2014 |
| Sector | Data & AI Services — Data Labeling, Annotation, ML Ops |
| Founders | Mark Koh, Susian Yeap |
| CEO | Mark Koh |
| Flagship product | SupaPlatform / SupaAgent |
| Markets served | Malaysia, Global |
| Status | Acquired |
| Website | www.supa.so |
Originally launched in 2014 as Supahands, a B2C virtual assistant service; pivoted to B2B data labeling/annotation and rebranded as Supa. Acquired by TDCX Group (announced 20 June 2025) and integrated into TDCX's AI-enablement subsidiary Chemin, serving clients across healthcare, robotics, autonomous vehicles, and other AI verticals.
Sources:Official site · LinkedIn